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Kerning: The amount of space between two letters.There are three main spacing considerations:

The next thing to think about is the spacing between your text. Save display and script fonts for headings and, even then, make sure they can be easily understood. Your body text should almost always be either a serif or sans serif font because they make it easy for visitors to read large paragraphs or blocks of text. After all, if visitors can’t read your text, they can’t learn about your products or find out about your business, much less make a purchase! The entire point of text is to be read - so legibility should be your number one consideration when choosing a font. Okay, so now that we’ve established the basics, let’s look at a few handy tips for choosing the right fonts for your online store.

#RIGHTFONT ILLUSTRATOR PLUG IN DOWNLOAD HOW TO#

How to choose and implement the right fonts These three don’t look very similar, do they? But they’re a great way to establish brand feel. Here are three different examples of display fonts:

They vary widely in look and feel, but are typically used just for titles. Here are a couple of examples:Īs you can see, one is very elegant, while the other looks a lot more friendly.ĭisplay fonts are incredibly diverse, and encompass anything that could be considered decorative. Some are much easier to read than others, and they vary widely in style. Script and handwritten fonts closely resemble handwriting, and are sometimes very ornate. They’re still simple and easy to read in large bodies of text. Sans serif fonts are clean and can feel more accessible than their counterparts. They can also be easier to read, because the serifs help define each letter individually. In general, serif fonts are more traditional and are an excellent way to exude knowledge and trustworthiness. You can see an example of letters with and without serifs below: Serif fonts include extra strokes added to certain letters, while Sans Serif fonts omit those strokes. There are four main types of fonts that you can choose from, and you may mix and match to create the right feel for your site. For the purpose of this article, we’ll be using the terms “typeface” and “font” interchangeably. So, Helvetica Bold is a font, while Helvetica is a typeface.

Helvetica Rounded (a version with rounded letters)Ī font is very specific, with exact weights and styles.

Helvetica Condensed (a version with letters that are closer together).

Helvetica Black (an even thicker, bolder version).

Helvetica Oblique (the italicized version).

For example, Helvetica has 36 different options, including: Well, a typeface is a digital representation of text that contains several different styles. You’re probably familiar with typefaces like Times New Roman, Helvetica, and the much-maligned Comic Sans. They also play a really important role in providing an excellent experience for your visitors, including those with vision impairments.īut how do you choose the right fonts and use them in the best way possible? An introduction to typefaces and fonts The fonts that you use on your website go a long way towards establishing the feel of your brand - professional, quirky, serious, fun, etc. And, of course, fonts are a big part of that. Your online store’s branding is made up of many different components from the colors and logo to the language you use, as well as the quality of your customer service.

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